Summit Outdoor Media Expands Its Ayala Malls Presence with New Landmark LED Sites in Trinoma and Ayala Center Cebu

Building on the success of its partnership with Ayala Malls, the Philippines’ premier lifestyle destination developer, Summit Outdoor Media unveils two new landmark LED sites at Trinoma and Ayala Center Cebu. This marks a significant expansion of its presence across key Ayala destinations and further shapes the evolving retail and out of home landscape. Anchored by the One Ayala Digital Display Network, the move reflects a shared vision of transforming high traffic environments into powerful platforms for meaningful brand connection.

As Summit Outdoor Media continues to expand its presence within these high-traffic environments, the role of out-of-home is also evolving. As CEO Howard Go shares:

“Out-of-home is more than just a visual experience. It has the potential to engage audiences across multiple senses. Being positioned at the heart of major activity centers allows our advertisers to connect with audiences in a more meaningful and impactful way, capturing attention more fully as people move through these environments.”

Echoing this, Ayala Malls highlights how these formats are integrated into the broader mall experience. As Mae Dichupa, Ayala Malls’ Head of Marketing and Consumer Experience, shares:

“Designing Ayala Malls as vibrant third spaces means elevating how brands and consumers connect. Through our continued partnership with Summit Media, we integrate OOH into the mall experience itself, expanding immersive physical-digital environments that deepen connections between customers and the brands they love.”

With the addition of Trinoma and Ayala Center Cebu, this vision continues to scale, bringing brands closer to consumers across key destinations in both Metro Manila and Cebu.
 

Trinoma by Ayala Malls

At the heart of Quezon City’s retail landscape, the newest LED at Trinoma places brands at the center of high-value attention, reaching over 100,000 daily shoppers. Positioned within the mall’s main activity center, it delivers dominant visibility across multiple levels. More than a display, it becomes a visual centerpiece, enhancing the space through dynamic, high-quality content that contributes to the overall atmosphere of the mall.

The Trinoma LED stands as a powerful platform where scale, visibility, and creative execution come together, placing brands within the natural flow of consumer attention. Connect with us through our official website to explore opportunities on this newest LED.
 

Ayala Center Cebu by Ayala Malls

Bringing its signature formats to the South, Summit Outdoor Media extends its growing network in Cebu with a new LED at Ayala Center Cebu. Designed with a distinctive format. The site introduces a new dimension of visibility within the space, elevating how brands are seen and experienced, capturing audiences from arrival and across multiple viewing angles as they move through the mall.

Creative Opportunities for Trinoma and Ayala Center Cebu LEDs

At the core of this collaboration are three key elements: format, integration, and experience. Together, they shape how brands are seen and experienced within Ayala Malls. This includes:

• Distinctive Display Formats: Large-format and three-sided LED screens that deliver clear and visually engaging content across multiple levels, maintaining visibility from different angles.
• Event Amplification Capabilities: LED sites that extend on-ground activations beyond physical setups, amplifying events and campaigns while delivering a more unified and immersive brand experience.
• Experiential Zones: LED sites positioned at high-traffic points within Ayala Malls, creating immersive environments where formats such as 3D visuals and multi-frame storytelling come to life, making brand content unmissable and seamlessly integrated into the mall environment.
   

More than high-visibility placements, these LED sites are designed to integrate seamlessly into the Ayala Malls environment, where creativity and visual storytelling contribute to how the space is seen and experienced.

Within these environments, brands become part of moments that are seen, experienced, and remembered. Connect with us through our official website to explore how your brand can take part in these moments.

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About Ayala Malls

Ayala Malls is the Philippines’ premier lifestyle destination developer, committed to creating vibrant and engaging environments where communities thrive. With a nationwide portfolio of innovative shopping centers, Ayala Malls goes beyond retail, offering a diverse range of experiences in dining, entertainment, leisure, and culture. Dedicated to providing unparalleled value to its tenants and enriching the lives of its shoppers, Ayala Malls continuously evolves to meet the dynamic needs of the Filipino market, fostering memorable moments and building lasting connections within its iconic spaces.

About Summit Media

Summit Media is a leading lifestyle network in the Philippines, connecting advertisers with highly engaged audiences through impactful content and innovative solutions. As a leading publisher, Summit Media's strength lies in its ability to create visually compelling and engaging experiences across various platforms. Through Summit Outdoor Media, the company extends its reach into the out-of-home space, offering cutting-edge, multi-platform campaigns that deliver measurable results and create meaningful connections between brands and consumers.