Campaigns That Show How Out-of-Home Is Evolving at One Ayala

Since partnering with One Ayala in May 2025, Summit Outdoor Media has transformed one of Metro Manila's busiest commuter destinations into a connected digital media network. Spanning 70 digital screens, 28 LED pillars, 20 wall stickers, and 11 dynamic lightboxes, the network enables brands to reach audiences across every stage of their journey, from arrival to departure. It's a creative platform where campaigns can unfold across multiple touchpoints, turning everyday commutes into memorable brand experiences. 

From an interactive LED display that stopped commuters in their tracks to 3D illusion, immersive takeovers and live brand activations, these executions demonstrate how brands are moving beyond the screen to create moments people remember.
 
1. 3D Illusion: Nivea

The campaign showed how creativity can transform the way audiences experience a screen.

Instead of treating the LED pillar as four independent displays, the campaign used two adjoining faces to create a forced-perspective 3D illusion. Viewed from the right angle, the artwork appeared to extend beyond the pillar itself, giving the product and visuals a convincing sense of depth that blurred the line between the screens.  For commuters moving through One Ayala, it wasn't just another digital display, it was a visual discovery that invited a second look.

2. Interactive Display: Cosmopolitan PH x Belle Mariano

Cosmopolitan PH June Cover Star Belle Mariano became the first-ever editorial cover to be featured on an interactive LED display at One Ayala, in partnership with Summit Outdoor Media.

The execution brought the energy of an editorial cover into the physical world, allowing commuters, fans, and passersby to experience the campaign across One Ayala’s screens, and giving them a reason to stop, pose, record, and share.

3. Interactive Display: Cream Silk 

The campaign encouraged interaction within the commuter journey. Using an interactive digital display, Cream Silk invited commuters to scan a Spotify QR code directly from the screen, extending the engagement beyond the One Ayala screens and into each commuter's mobile device.

In a space where people naturally pause while waiting or walking between destinations, the execution gave audiences a simple reason to stop, scan, and engage.

4. Brand Activation: Sprite

A refreshing takeover across One Ayala. From the MRT Link walkways and immersive vestibules to the PUV and P2P LED pillars, Sprite brought its "Yan ang Refreshing" campaign to life by transforming One Ayala into a connected summer experience that guided commuters toward an interactive brand activation at the Lower Ground Terminal where they can enjoy an ice-cold bottle of Sprite. This campaign showed how connected touchpoints can turn everyday movement into an engaging 360 brand experience.

5. One Ayala Takeover: Palmolive

Niana’s #FingerCombWithPalmolive moment at One Ayala is amplified across every screen through a full-environment takeover. This seamless presence across One Ayala's connected media network of MRT Link LED pillars, immersive vestibules, LFD screens and P2P and PUV area LED pillars, created one cohesive brand experience throughout the commuter journey.

6. Product Launch: Pokémon TCG, Mega Attack Rare 

Summit Outdoor Media  amplified the launch of Pokémon TCG: Mega Attack Rare expansion across every major digital touchpoint in One Ayala. The multi-screen campaign surrounded commuters with bold, high-impact visuals that built excitement and immersed Pokémon fans throughout their journey.

The most memorable product launches don't rely on a single reveal. They extend the story across multiple touchpoints, creating repeated moments of discovery that build anticipation, strengthen recall, and turn everyday journeys into part of the launch experience.

What's the bigger story?
The campaigns featured here reflect how Summit Outdoor Media is pushing the boundaries on what's possible in connected out-of-home advertising. Armed with measurable audience insights across every touchpoint, we collaborate with brand partners to create impactful brand messaging that connects with people in their everyday journeys. From immersive takeovers to interactive displays, each execution demonstrates what's possible when brand messaging is designed to live seamlessly within familiar audience touchpoints. 

As brands seek more meaningful ways to connect with people in the physical world, our role extends beyond providing media. We partner with advertisers to bring ideas to life in environments that naturally capture attention, spark engagement, and leave lasting impressions.

Explore how Summit Outdoor Media can bring your next campaign experience to life at One Ayala.Connect with us through our official website and let’s create memorable brand moments together.
 

About Ayala Malls

Ayala Malls is the Philippines’ premier lifestyle destination developer, committed to creating vibrant and engaging environments where communities thrive. With a nationwide portfolio of innovative shopping centers, Ayala Malls goes beyond retail, offering a diverse range of experiences in dining, entertainment, leisure, and culture. Dedicated to providing unparalleled value to its tenants and enriching the lives of its shoppers, Ayala Malls continuously evolves to meet the dynamic needs of the Filipino market, fostering memorable moments and building lasting connections within its iconic spaces.

About Summit Media

Summit Media is a leading lifestyle network in the Philippines, connecting advertisers with highly engaged audiences through impactful content and innovative solutions. As a leading publisher, Summit Media's strength lies in its ability to create visually compelling and engaging experiences across various platforms. Through Summit Outdoor Media, the company extends its reach into the out-of-home space, offering cutting-edge, multi-platform campaigns that deliver measurable results and create meaningful connections between brands and consumers.